‘BOY CRAZY.’, TITS OUT: Kesha’s Pop Rebellion Begins Now

If hyper-pop had a house party, Kesha would be the one swinging from the chandelier, and ‘BOY CRAZY.’ would be blasting at full volume.

Kesha’s latest single off her upcoming independent album ‘. (PERIOD)’ dropping July 4th via her own label Kesha Records, is a glitter-drenched, glitchy banger that doubles down on everything that makes her a pop icon: big emotions, bigger hooks, and a total disregard for playing it safe. ‘BOY CRAZY.’ feels like the unfiltered voice of your chaotic best friend who turns heartbreak into a dancefloor confessional. It’s wild, it’s messy, it’s fun, and it totally works.

Sonically, Kesha leans hard into the hyperpop wave; think distorted vocals, video game synths, and tempo flips that keep you on your toes. But while the production is maximalist and almost manic, Kesha’s charm and clever lyrics anchor the track. Lines like “I want all the boys lately, Fly me out and entertain me” are pure Kesha: cheeky, sharp, and delivered with a wink. And in a delicious twist, she flips the classic ABBA trope ‘Gimme! Gimme! Gimme! (A Man After Midnight)’ into a hyperpop plea that’s still boy-obsessed, but in the chaotic, confetti-strewn way only Kesha can deliver.

The album art channels a gritty, hyper-femme aesthetic with bold colours and a retro, tabloid-style layout that mirrors the song’s chaotic flirtation and desire. This visual sensibility aligns with a broader pop revival of "bad girl" imagery (seen in Charli XCX and Addison Rae) where cigarettes reappear as symbols of rebellion and glam-trash allure, recalling early-2000s iconography with a knowing, post-ironic edge.

This marks Kesha’s first major release since settling her nearly decade-long legal battle with producer Dr. Luke in June 2023 and parting ways with RCA and Kemosabe Records later that year. In September 2024, she launched her independent label, Kesha Records, in partnership with Crush Music and ADA, granting her full creative control over her music. Her upcoming album, ‘. (PERIOD)’, is her first under this new venture.

To support the album, Kesha will embark on the ‘TITS OUT TOUR’, a North American co-headlining tour with Scissor Sisters, running from July 1st to August 10th, 2025. This tour not only celebrates her newfound independence but also marks her first performances at iconic venues like Madison Square Garden and the Kia Forum.

In a pop landscape that’s increasingly embracing weirdness (shoutout to Charli XCX and Kim Petras), ‘BOY CRAZY.’ feels right at home. It’s not just a song; it’s a glitter bomb of catharsis. So if you're feeling a little too much, a little too loud, or a little too in your feelings about someone who probably doesn’t deserve it, Kesha’s got your anthem, and she’s taking it on the road.

Amy King

@amyjayneking 

Image: ‘BOY CRAZY.’ Official Single Cover

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