Monday, May 17, 2021

Claire Rosinkranz Releases Lively New Pop Single, ‘Frankenstein’

TikTok has become a top contending outlet when it comes to success in the music industry these days. Utilizing the creation of short viral videos, contributors like Addison Rae and Charli D’Amelio have been able to go from creating videos dancing in their bedrooms, to dancing on some of the world’s most notable stages. 

Among these up-and-comers is 16-year-old California native, Claire Rosinkranz. A self-dubbed "alternative blues pop" artist, Rosinkranz has been writing lyrics since she was eight years old, and has just recently begun releasing her music to the world, with the help of her musician/producer father. Her previous single ‘Backyard Boy’ went viral on TikTok after being released in September of 2020 and has since amassed over 26 million views on Youtube. 

To follow up on the success of her previous EP, Rosinkranz has since released a new single, titled ‘Frankenstein’

‘Frankenstein’ is a lively and good-natured pop track. Lyrically, the artist sings of her frustration with boys and their fickle and oblivious nature, then playfully longs for the ability to craft a perfect partner for herself instead, one without the standard upsets of the usual teenage boy. The track is upbeat and high-spirited, reminiscent of an all too familiar sense of teenage humor and exasperation. 

Regarding the track’s lyrical backstory, Rosinkranz explains “I imagine somebody who’s been in a bunch of past relationships, and they haven’t worked out for whatever reason. The guy is just too egotistical. So, you’re fed up and actually try to Frankenstein your perfect boy together. It’s honestly innocent, carefree, and cute.”

With a pre-chorus that’s reminiscent of (if not directly inspired by) the hook of ‘Lovefool’ by the Cardigans, Rosinkranz lures you in with a familiar draw just before pivoting into a snappy and unforgettable chorus. This song is a blatantly well-written pop tune all around, with no segment less catchy than the rest. 

However, the track’s true power lies within its subtlety. Long gone are the days of overproduced, bolstering, “millennial whoop” pop anthems that listeners became accustomed to throughout the 2000s and 2010s. Following the leadership of alternative indie artists such as Lana Del Ray, Lorde, and Billie Eilish, pop music has begun to make an inevitable shift towards the softer, more vulnerable sides of artistry. Listeners no longer seem as drawn to the anthemic belting of previous vocal powerhouse superstars. Mainstream audiences are slowly but surely beginning to prefer a much more quiet and intimate approach, perhaps out of feeling that they are more able to relate to softer vocals that sound as if the artist were singing beside you on a quiet night alone.

Claire Rosinkranz capitalizes on this momentum with an astonishing amount of grace and personality. The quality of her work remains consistent. She regularly delivers easy-going earworms in a way that seems effortless, combined with the infectious charisma of a young persona experiencing freedom and emotional volatility to its fullest extent for the first time.

With such an impressive array of talents already on display at a young age, it is without a doubt that great things are to be expected of Claire Rosinkranz. 

Addison Rider


Image: Frankenstein Official Cover (PRESS)

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