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The new track stands out as a masterclass in contrast, where vulnerable, self-reflective lyrics are layered over upbeat, groovy instrumentals. This dynamic interplay not only highlights Sandler’s evolving sonic palette but also reinforces a signature exploration of duality by balancing light and dark, confidence and doubt, in a way that feels both intentional and deeply personal.
‘Deserve It’ opens with echoing vocalisers that immediately create an atmospheric and slightly eerie tone, immersing listeners in a haunting sonic landscape. This moody introduction is soon juxtaposed by a vibrant transformation as a lively, funk-influenced bassline kicks in and is joined by a pulse of static drumbeats and gradually intensifies in energy until it propels the track forward with undeniable momentum. Layered on top, the guitar injects a playful, bouncy character, its dynamic riffs weaving seamlessly through the groove and adding warmth and texture. The interplay between these elements creates a rich, captivating sound.
While the groove-driven basslines and rhythmic energy create a lively, almost carefree landscape, Sandler’s vocals introduce a layer of complexity that challenges the bright surface. Her performance conveys a quiet strength, tinged with resignation, defiance and reflection. It is this subtle duplexity, is a core theme: the idea that no matter how hard one tries, criticism is inevitable, and finding peace with that reality becomes a form of empowerment. This concept is captured poignantly in lyrics such as, “You say you won’t care / You fight for life / I can’t spare / You think that you know I deserve it / Well, I guess I deserve it.” Here, Sandler wrestles with external judgments and internal doubt, ultimately delivering a performance that is soulful, endearing, as it is self-aware.
Ofir Sandler delivers a track that is both engaging and emotionally resonant, reaffirming her place as a compelling voice in today’s upcoming alternative pop realm. ‘Deserve it’ is a song that lingers, not just for its bouncy grooves and infectious rhythms, but for its ability to tackle honesty and find empowerment by brushing certain opinions off. As she, Ofir Sandler, continues to evolve her sound, it proves her ability to explore real themes and feelings through poignant lyricism and experimental instrumentals.
Ana Joy King
Image: ‘Deserve It’ Official Single Cover
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