Cameron Dallas has once again blessed our ears with his latest single, ‘Sinking’. This track leans into an emotional side of Dallas seen before in the past with songs like ‘Why Haven’t I Met You’ and ‘Dear Scarlett’, holding the same amount of depth as its title suggests. 

A strength of ‘Sinking’ is that it works as a song that talks about the “push and pull effect” of loving someone you shouldn’t want anymore. With lyrics like, “The glow is gone. / No. / I don't need you anymore./ Not at all”, and “Oh Oh, Sinking in./ Oh Oh, Not again”, one can hear the emotional depth Dallas is conveying.

The production also has a high-energy beat throughout, which helps keep the listener on their toes. It also feels reminiscent of the 2012 pop sound. If you like songs like ‘Good Time’ by Owl City or ‘Titanium’ by David Guetta, then this should be added to your playlist.

With the ambition to try something new, Dallais is actively pushing beyond to create something truly unique. In the end, ‘Sinking’ stands out for what it represents as a whole. Whether or not one can personally resonate with his new music, this hands-on approach signals an artist who is determined to find his own sound. If Dallas’s musical direction is something that excites you, make sure to get caught up while you can, as another album is scheduled to release February 28th.

Kierra White

@prettyprincesskie

Image ‘CATCH!’ Official Album Cover

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