With the unavoidable rise of social media and the ability to obtain "overnight fame" with short viral clips - or from celebrities interacting with your content - it could be asserted that now, more than ever, is the best time to be in an up-and-coming band on the verge of discovery. On the flipside, however, is the argument of oversaturation - if anyone can make it as a musician, how do we distinguish generic indie rock from real, adventurous, ground-breaking revelations? 

One band that has seemingly got this balance down to a T is rising stars The Kellows. Hailing from the birthplace of The Smiths, New Order, and even The Ting Tings, the four Salford lads (Will Harris (vocals/guitar), Evan Applegate (guitar/vocals), Charlie May (bass), and Rueben Huddleston (drums)) are making their mark on the Northern scene with their take on introspective rock. 

Their latest release, 'Breathe Me In', boasts infectious, stadium-ready guitar lines synonymous with the Greater Manchester indie-rock scene and offers up a wonderfully produced soundscape. Only their sophomore single release, the cut follows son from their well-received debut 'Do You Want Me To?'.

Described by Harris as a personal and immersive journey ("it's a track that still has that Kellows energy, but it’s about letting the listener fully sink into the emotion of the moment"), 'Breathe Me In' is a bold slice of raw rock from the Salford teens.

Where comparisons to Catfish and the Bottlemen and The Lathums can't be ignored, The Kellows are an indie band of their own, visceral right.

Lana Williams

@lanatakesphotos / @_lanaajade

Image: 'Breathe Me In' Official Single Cover