From the first beat, it’s clear she’s leaning fully into the high-energy world of electro dance pop, trading softer balladry and emotional storytelling for something unapologetically bold and physical. The production is slick, filled with pulsing synths and a beat that demands movement. It’s not your stereotypical pop song but a song made for the dancefloor, in headphones on full blast, or even just in your daily commute to get you through the day.
Vocally, Beer shines in a way that balances her signature softness with a playful assertiveness. Beer constantly repeats the hook “yes baby, yes, yes, baby, yes, yes, baby” which may seem simple, but she delivers it with enough expression that it feels hypnotic rather than repetitive. The minimalism works in her favour, letting her voice become part of the instrumental rhythm instead of simply sitting on top of it.
What makes ‘yes baby’ interesting is the way it captures a different side of Beer as an artist compared to her soft, slow, incredibly vulnerable tracks. This track does a 180; it’s self-assured, sensual, and a little cheeky and intimate. The accompanying visuals double down on her identity, embracing retro aesthetics with confidence and humour.
Altogether, ‘yes baby’ isn’t about being lyrically complex or telling a story; it’s about energy, mood, and owning the dance floor. And in that respect, Madison Beer delivers exactly what the title promises, a resounding, confident, “yes”.
Chloe Ridgley
@chloeridgley
Image: Morgan Maher
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