The release of their latest single ‘Kool-Aid’ was teased via the band’s Instagram last month and released a week before the highly anticipated UK and Ireland tour with American rock band Bad Omens. The release of ‘Kool-Aid’ was a welcomed victory for fans and adds to the excitement of this new era of the band.
‘Kool-Aid’ opens with a mysterious and ominous drum arrangement rolling into a low-tuned guitar brought to life by Mat Nichols and Lee Malia building up anticipation only to be met with a gentle clap and then exploding into Oli Sykes’ harsher vocals, almost chanting the lyrics “We are the children of the devolution, the infamous martyrs, the scars on the sun. Asphyxiating with the smile on your face. While they put your teeth out one by one.”
There is then a tonal change within Sykes’ vocal range, effortlessly transitioning into a melodic singing style and making ‘Kool-Aid’ addictive to listen to. The softer vocals perfectly capture the emotive lyrics within the song’s chorus, “Cause you got a taste now, drank the Kool-Aid by the jug. So suffer your fate, oh come here and give me a hug. Nobody loves you like I love you. Oh, my dear. But you should’ve known that this was going to end in tears.” The melodic singing style paired with more intense, anthemic instrumentals instantly creates an iconic Bring Me The Horizon track that will be highly anticipated live.
‘Kool-Aid’ is an interesting release, where it sees Bring Me The Horizon created instrumental-focused music, creating a heavy emphasis on the guitars and drums rather than a focus on synths and electronics. ‘Kool-Aid’ is a heavy mix of ‘Sempiternal,’ ‘That’s The Spirit’ and ‘Amo’ but with a new flare that marks a new and exciting era for the band.
UK & Ireland Tour dates:
9th – Cardiff, Motorpoint Arena
10th – Bournemouth, BIC
12th – Birmingham, Utilita Arena
13th – Manchester, AO Arena
14th – Glasgow, OVO Arena
16th – Newcastle, Utilita Arena
17th – Liverpool M&S Bank Arena
19th – Sheffield, FlyDSA Arena
20th – London, 02 Arena
21st – London 02 Arena
23rd – Dublin, 3 Arena
Ana Joy King
Image: ‘Kool-Aid’ Official Single Cover
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